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The technology of Radiaton Curing is well established in the field of clearcoats. This technology is unique due to the combination of features like curing within a fraction of a second, the possibility to formulate coatings without any organic solvent and the outstanding quality of these coatings. Nonetheless, in order to enter into further market segments some restrictions have to be overcome. One major challenge is the UV-curing of pigmented coatings. Raw material supplier, coating producer and the end-user are working together intensively to extend the UV- technology also in the field of coloured UV- coatings. In this paper an overview is given about several ideas how to produce pigmented, UV- polymerised films with good through curing properties and an excellent hiding power at the same time.