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To date the efforts to promote UV powder coatings have been spent educating those responsible for finishing about the mechanics and technical benefits of UV powder coatings compared to alternatives such as thermal cure powder, liquid paints and a wide range of laminates. However, some of the most successful implementations have arisen from the unique enabling benefits UV
powder offers which cannot be achieved with other finishes. This approach is desireabTe because it focuses attention on the value-added aspects of the coating rather than strict comparisons of performance and price. This paper will highlight these success stories with several examples of commercial products utilizing UV powder. It will highlight those characteristics that make the technology particularly appealing to the design community and some current initiatives to convey the message to designers and design colleges.